DigiTab Designsby Tabatha Cady

Process

How a logo gets made

Good branding is rarely the first idea. Here’s the path most projects take, shown with real sketches and screen captures from client and personal work.

01

Sketch first

Every mark starts on paper. Pages of quick thumbnails let ideas compete before any of them earns screen time.

  • Notebook page of letter D sketches
  • Ballpoint sketches exploring D and T letterforms
  • Spiral notebook of logo sketches
  • TC monogram lettering sketched on a teal card
02

From pencil to final

The strongest sketch gets refined and rebuilt as clean vector art. The Your Other Left RV Travels badge went from a hand-drawn layout to the finished logo.

  • Pencil sketch of the RV Travels badge layout
  • RV Travels sketch next to the finished yellow badge
  • CannaVibes lettering sketch in colored pencil
03

Drawing on screen

Illustration and lettering move to the iPad, where line weight, spacing and color are tuned by hand.

  • DG face mark drawn in a design app on the iPad
  • DG face mark being refined on screen
  • Chef Blade lettering in progress on the iPad
  • DigiTab Designs wordmark in progress in a design app
04

Explore the options

Type, weight and arrangement get tested side by side so the client can see the range before choosing.

  • The Fancy Aunt type explorations
  • “Slippery when wet” lettering variations
  • DUNE wordmark variations
  • MR. BULKY monogram explorations
  • Throw Athletics script variations on the iPad
  • Arrow D mark in black
  • Arrow D mark refined in blue

Then it ships

Final files are delivered in every format you need for print, web and social, along with simple guidelines so the brand stays consistent.

See finished projects